In the world of Tahoe real estate, one name towers above the rest like Shakespeare Rock overlooking a pristine bay: Shari Chase. What started as a young Canadian’s dream in 1984 has transformed into a $10 billion real estate empire that’s redefined luxury living in Lake Tahoe.

Chase didn’t just sell properties; she sold lifestyles. When most real estate agents were pushing square footage and bedroom counts, she was pouring wine for potential buyers and connecting them to the soul of Tahoe. Her secret? An uncanny ability to see beyond bricks and mortar and tap into the emotional landscape of a property.

From Humble Beginnings to Luxury Legends

Her breakthrough came with the legendary Thunderbird Lodge, a property so storied it once hosted Howard Hughes and housed exotic zoo animals. In 1998, Chase orchestrated a record-breaking $50 million sale that not only set national real estate records but also preserved a significant piece of Tahoe’s environmental heritage.

Spirituality Meets Sales

When the 2008 recession hit, Chase didn’t just survive, she transformed. Bringing in a spiritual leader to guide her team, she reimagined real estate as a human-centered practice. “We weren’t just selling homes,” Chase explains, “we were helping people live their dreams”.

The Future of Tahoe Luxury

Today, Chase sees the next wave of Tahoe’s luxury market coming from Silicon Valley’s AI fortunes. But for her, it was never about the price tag. “Money doesn’t buy character,” she says. “It’s what you do with it that counts”.

With over 360 team members and more than $10 billion in sales, Shari Chase has become more than a real estate mogul, she’s a Tahoe legend who understands that the most valuable property is the story behind it.